What Is the Effective Annual Cost (EAC)?
- Gary Andrew
- Feb 12
- 1 min read

The Effective Annual Cost (EAC) measures the total annual percentage cost of your investment, including:
Platform fees
Advice fees
Asset management fees
Policy charges
If your investment earns 8% per year but costs 4%, half your growth is lost to fees.
That is not market underperformance.
That is structural inefficiency.

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